Iconic Hip Hop stars have become just as famous for their flashy fashion and ornate jewelry as they have for their legendary rhymes. In the late 1990’s the term “bling” was coined by rap-stars to describe dripping with diamonds. Rocking a lot of “ice” (diamonds) was considered a symbol of status, wealth and power. Rappers competed to see who could out bling each other with their massive hood ornament sized pendants hanging from their necks. Eventually ballplayers caught on to the trend and also started being seen wearing millions of dollars of diamond jewelry.
There are three famous celebrity jewelers in the urban community that cater to a very elite clientele, offer personalized service and will ice anything the stars ask of them. Jacob the Jeweler, the most notorious diamond dealer in the urban community, has his five-story store in New York City across from the Four Seasons Hotel. Guests are served champagne and caviar and then can preview one of-a-kind pieces from Jacob’s private collection. The Jacob & Co. 5 Time Zone watch is his most famous creation with styles ranging from $10,000 to the incredible one of a kind “The World is Mine” version which cost Jay Z $500,000 and features a map of the world iced out in different colored flawless diamonds. Jacob’s client list read like a Who’s Who of Hip Hop including artists like Notorious B.I.G., P. Diddy, 50 Cent, Nelly, Wyclef Jean, Mariah Carey, Mya, Busta Rhymes and more.
Jason Arasheben, the proprietor of Jason of Beverly Hills, counts Hollywood’s finest as his clients. From icing out rapper Lil John’s Playstation controls in black diamonds, to making a one of a kind Crossfader pendant for famed DJ Biz Markie, and a white and yellow diamond crusted “Missy” pendant for Missy Elliott, Jason has created signature pieces for entertainment industry heavyweight clients. Jason has the distinction of creating a pendant for Lil John named the biggest in the world by the Guinness Book of World Records. Last but not least is Chris “The Iceman” Aire” who has been serving his clients for over 17 years and is known the world over as one of the pioneers in the urban jewelry market. Chris counts stars such as Will Smith, Jamie Foxx and Halle Berry amongst his A list clientele and has been the talk of the infamous Diamond District with the launch of his Red Gold Collection.
Jacob The Jeweler, Jason Arasheben and Chris Aire are considered the hottest urban jewelry designers on the planet and are the Kings of Bling who are constantly revolutionizing their industry and creating unforgettable pieces for their famous clients.